Ananas Wear Wins The First Tenerife Fashion Beach Award at Tenerife Fashion Beach Costa Adeje
The Ananas Wear brand wins the 1st Tenerife Fashion Beach Award for the most commercial collection at the fifth edition of Tenerife Fashion Beach Costa Adeje.
Fashion and tourism came together on October 15 at the Tenerife Fashion Beach Costa Adeje, an initiative of the Cabildo de Tenerife and the Adeje City Council, with the support of the Government of the Canary Islands. The event brought together hundreds of people and the media to the Duque Norte beach, showcasing an evening full of swimwear trends, designer Ágatha Ruiz de la Prada as a special guest, and the establishment of the award for the most commercial collection, which went to the brand Ananas Wear.
Tenerife Fashion Beach Costa Adeje has established itself as an international event for the latest trends in swimwear fashion, as a meeting point for experts in the field, and as a unique platform in Europe where not only trends in the sector come together, but also serving as a tourist promotion for the Island and Adeje in particular, all under the umbrella theme of “fashion and climate”.
For this season, 10 brands presented their beach and pool collections along with five accessory brands, all committed to defending the oceans under theme of “Plastic Free” — a sustainable initiative that is committed to the elimination of single-use plastic to reduce the pollution of our seas. The brands included: Ola Olita, Noemí Felipe, Seco-Seco, Arena Negra, Lava, Ananas Wear and MasquePuntas, complemented in styling by Son Gómez, Hubara Design, Little Pretty, My Sweet Alpargatas, Pendientera and Handcrafted, respectively, as well as guest brands Suhárz from the Gran Canaria Moda Cálida program, and Serra from Isla Bonita Moda (La Palma), whose finishing touch was provided by Agatha Ruiz de la Prada.
For the first time, the prize for the most original and commercial collection has been established. The winning brand was selected from a jury made up of professionals from the world of fashion and chaired by Jesús María Montes-Fernández, journalist, director of the TVE program Flash Moda and National Fashion Award winner. Ananas Wear and it’s Spring/Summer 2023 “Sukha” collection by designer Javier Aquilar, was the first recipient of the award. The collection was inspired by the colors of Tenerife along with its vegetation, beaches and wildlife.
See videos from Tenerife Fashion Beach Costa Adeje here.
