PLEIN SPORT Pop-Up Store in SoHo Marks the Start of the a Global Expansion Plan
Photo credit: BFA, courtesy of Plein Sport
New York City — On Thursday, February 9, on the eve of New York Fashion Week, the first PLEIN SPORT Pop-Up Store opened at 119 Spring Street, SoHo. The innovative and revolutionary retail store brings the brand’s limitless activewear and ionic styles to New Yorkers through a product experience tailored for sports consumers.
“People identify themselves with the car they are driving, with the brand they wear to reflect their social status, while the activewear industry is embracing completely different values, and one of those, which I admire the most, is that sportswear is for everybody. It doesn’t matter where the workout is practiced; it is about being part of a community that embraces the same interests, hobbies, and passions driven to strengthen inner beauty and personal well-being. I am a big fan of PLEIN SPORT, not because I created it, but because I love its meaning.”
Philipp Plein
With innovation at its core, PLEIN SPORT serves a wide community, creating the premiere indoor/outdoor gym brand for those who care about their mind-body connection and feeling. As a people-first brand, PLEIN SPORT caters to those who combine their fitness and social lives, integral to interpersonal connections through the brand’s values: freedom, individuality, mutual respect, and inclusivity. Embracing a gym culture of authenticity and pleasure, PLEIN SPORT becomes a space where active people can go from working out to the street.
A key feature of this ground-breaking pop-up builds and evolves upon the PLEIN SPORT Truck. First debuted during the SS23 collection kick-off, the brand introduced the first mobile store that has traveled across Europe to several cities to bring consumers the full offering of PLEIN SPORT. The journey continues as the PLEIN SPORT Truck lands in a stationary space, providing all consumers with an urban yet innovative experience.
The PLEIN SPORT Pop-Up honors the classic Plein stylistic codes while establishing itself in its new home neighborhood, SoHo. Featuring skateboards as seating areas, neon graffiti, and other iconic Plein design codes, the space creates an urban, underground feel reflecting Plein’s connection to street and gym culture, which also pulses through the collection.
The PLEIN SPORT Pop-Up will run for three months.
