McQueen Autumn/Winter 2024 Campaign
Dive into the essence of the new McQueen Autumn/Winter 2024 campaign set within the backdrop of East London and capturing the renegade glamour of the city’s youth, diversity and modern rawness.
‘McQueen is a London-born brand and has always represented an idea of London that I’m deeply attached to. It has a very visceral kind of energy, driven by the eclectic cast of characters you see here. I want to bring that energy to life with the rigour and raw feeling that makes the city’s air hum, leaning deep into its tensions — something that feels poetic and primal; powerful and real. Something that comes from people.
I want to bring light to that.’
— Seán McGirr, Creative Director
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McQueen Autumn/Winter 2024 Campaign
Campaign Credits:
Creative Director: Seán McGirr
Art Director: Christopher Simmonds
Photographer: Glen Luchford
Stylist: Marie Chaix
Make-Up: Daniel Sallstrom
Hair: Gary Gill
Nails: Ama Quashie
Production: MAI Productions
Characters: Awwal Adeoti, Libby Bennett, Sara Caballero, Nyajouk Gatdet, Reuben Larkin, Long Li, Bebe Parnell, Aryan Patel, Owen Ruppersburg, Canlan Wang
Photos courtesy of McQueen
