Fearless and Fly: Maui x Lolita SS25 Runway Show at New York Fashion Week

Photo credit: Paul Lim / VRAI Magazine

Discover the Maui x Lolita SS25 – Spring/Summer 2025 – collection unveiled on day one of New York Fashion Week, September 6, 2024.

“This collection focuses on the Fly Girls and Guys who know exactly how fly they are; bold, fearless, and never one to blend in. This 52-piece collection was designed for those who love to make a statement, push boundaries, and have a little fun with their wardrobe. We represented all demographics of the Fly Girl and showed that age does not have to limit your style. For spring/summer, we created the ultimate dream closet: vibrant prints, silky satin sets, sleek muted suits, sequin denim, and flirty floral dresses. It’s all about being unapologetically you,” — Lolita Malone.

We take you backstage and onto the runway to explore moments captured from the event.

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Maui x Lolita SS25 Backstage

Maui x Lolita SS25 Runway

See all of our New York Fashion Week coverage here.