London Fashion Week SS16 — Eudon Choi

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Designer: Eudon Choi

Runway Venue: Brewer Street Car Park, Soho – London

The Collection: When Asia meets Europe, the woman is unstoppable. One of the lastest talents from the last four years is designer Eudon Choi. This London Fashion Week SS16 he demonstrated his value and personal style, captivating the audience at the BFC Space. The collection was filled with a soft palette of colors: pink, light blue, white & black and navy.

The selection of fabrics used in the collection came from an exhaustive analysis of linens — Eudon Choi knows the result he wants to achieve. The linens, cotton and silks play among the bodies, achieving a majestic movement which boosts the femenine silhouette.

In this collection, Eudon Choi reflects on his Korean heritage with clean and structured pieces and his sartorial background. Asymmetric and structured skirts and unique sleeves reflect the personality and the power of the modern woman.

Eudon Choi’s collection supports functionality and personal style for the 24-hour warrior lady. Creative Director Stepehen Low from Neville Hair & Beauty Saloon was responsible for the hair and makeup: relaxed and wet hair, low buns and nude faces were the trends shown at this catwalk.

Photography: Mabel Gago, Contributing Style Editor

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