Johnstons of Elgin AW20

[x_section style=”margin: 0px 0px 0px 0px; padding: 45px 0px 45px 0px; “][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/4″ style=”padding: 10px 10px 10px 10px; border-style: solid; border-width: 1px 1px 1px 1px; “][x_text class=”center-text “]by Danny de la Cruz

Photo credit: Graham Land for VRAI Magazine[/x_text][/x_column][x_column bg_color=”” type=”3/4″ style=”padding: 0px 0px 0px 0px; “][x_text]After a beautiful trek through Hyde Park, I found myself within the circular room at the Serpentine Gallery–the setting for the Autumn/Winter 2020 collection of Johnstons of Elgin for London Fashion Week. In the center, models of both genders and of varying ages stood on a rotating stage, beautifully showcasing the latest cashmere innovations and creations which took three years of development and investment, according to show notes.

Creative Director Alan Scott took inspiration from landscapes around the globe including the Scottish Highlands, South American skylines and ice-capped Mongolian mountains, resulting in a color palette of China Blue, Ice-Water Aqua, Amber, Harissa, Lotus Pink and rich Gold.

According to Scott, “This collection really completes the overall architecture of The Johnstons of Elgin brand, which has been in the planning process for a number of years. For past seasons, we have worked to build up the brand infrastructure, and by investing in new technology it has allowed us to create pieces that both reflect our heritage and look forward to the future in terms of technical fabric and garment manufacturing. This has allowed us to become more relevant, real and accessible as a brand.

For Autumn Winter 20, the collection is all about reflecting on our history and global sourcing and using this as a starting point to look to the future. Using 3D seamless technology has allowed us to both experiment and elevate quality throughout the entire collection. We have also tried to keep hand crafted skills alive and interweave them alongside new technology, to create pieces that are completely innovative. A pivotal collection for us, it has continued our new positioning; as an all year-round brand – offering a trans-seasonal approach to cashmere that is innovative confident and unique”.

Highlights for the season ranged from a reversible Mongolian Kimono Jacket, a red Tweed Check Trench Coat, Mongolian knitwear inspired Kilim Jacquard Cardigan and a Check Reversible Car Coat in Tweed Check and Olive Ventile. Overall, while innovation has advanced in the creation of the pieces, some things remain–the impeccable quality, craftsmanship and beauty we have come to expect from this iconic brand.

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