GUESS Fall 2024 Advertising Campaign Captures the Tapestry of Mexico City
GUESS?, Inc. unveiled its Fall 2024 advertising campaign shot amidst the captivating landscape and vibrant hues of Mexico City. Captured by renowned fashion photographer Nima Benati, the campaign features models Atong Machar, Oriola Marashi, Chandler Bailey, and Simone Stravolo, celebrating the rich cultural heritage and vibrant colors that define the heart of Mexico.
The Fall 2024 campaign showcases a vibrant journey through Mexico City’s most iconic locations. From the surreal, serpentine structures of Nido de Quetzalcoatl, charming cobblestone streets of historic neighborhoods, bustling markets to the colorful Xochimilco boats, the images perfectly capture the city’s rich beauty and history. Models adorned in the latest GUESS fall collection, pose alongside brightly colored houses, classic cars, while mariachi bands and dancers bring the images to life.
GUESS Fall 2024 Advertising Campaign
“For the Fall 2024 campaign, we wanted to capture the essence of Mexico City’s vibrant spirit and seamlessly blend it with the bold and sultry GUESS aesthetic. The juxtaposition of our contemporary designs against the city’s rich cultural backdrop creates a visual narrative that’s both timeless and cutting-edge. It’s a celebration of color, passion and the enduring appeal of both Mexico City and GUESS,” said Paul Marciano, Chief Creative Officer of GUESS?, Inc.
The brand’s commitment to embracing cultural richness and telling compelling stories through its advertising shines through in every image. The campaign is a visual journey that captures the essence of this captivating destination and the brand itself. More than just a fashion showcase, the campaign pays homage to the joy, energy and joie de vivre that define Mexico City – a place where tradition and modernity coexist in a colorful tapestry of experiences.
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