Ferragamo Introduces the New 2023 Holiday Campaign, “A Florence Play”
Photos by Rafael Pavarotti, courtesy of Ferragamo
Ferragamo introduces the new 2023 Holiday Campaign, featuring a series of scenes set in Florence, the beating heart of the Maison’s history and Ferragamo’s chosen New Renaissance hub.
The campaign embodies the juxtaposition of two generations of image-making, to merge two co-existing narratives in today’s Ferragamo. Italian fine artist Paolo Ventura reimagined iconic views of Florence through photography reworked as timeless paintings, while young Brazilian photographer Rafael Pavarotti lensed the members of the Ferragamo community within them.
The campaign features exclusive looks from the 2023 Holiday selection, including tailored silhouettes, denim and leather pieces, après-ski outfits and signature accessories such as the Hug bag, the Fiamma shoulder bag, the Gancini loafers and the slip-ons with cut-out details, alongside a curated line-up of festive gifting comprising small leather goods in gold and silver, classic belts in timeless shades and soft scarves with the Ferragamo logo.
