Fashion Brands Step Up Amidst the COVID-19 Pandemic

[x_section style=”margin: 0px 0px 0px 0px; padding: 45px 0px 45px 0px; “][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/4″ style=”padding: 10px 10px 10px 10px; border-style: solid; border-width: 1px 1px 1px 1px; “][x_text class=”center-text “]We will continually update this article as we identify other initiatives to share with you.[/x_text][/x_column][x_column bg_color=”” type=”3/4″ style=”padding: 0px 0px 0px 0px; “][x_text]With the current COVID-19 pandemic, we are shining a spotlight on the fashion industry and fashion brands from around the globe who are doing what they can to support those in need.

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updated April 14, 2020

YOLANCRIS

YOLANCRIS has adapted its resources and sewing capacity to create medical isolation gowns for the Spanish National Institute of Healthcare.

Before undertaking this initiative, the Barcelona-based brand made sure that the atelier provided the necessary safety conditions for their skilled artisans who are committed to doing their part in support of those on the front lines.

Since starting production on March 30, YOLANCRIS has produced 3,500 medical isolation gowns per day. To see the team at work, click the video below.

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updated April 8, 2020

IBKÜL

IBKÜL, the makers of men’s and women’s sun protection apparel, donated 200 N95 masks directly to Sabrina Poon, a fitness/fashion influencer and RN at a New York Hospital. In addition to being on the frontline of this fight against COVID-19 as a nurse, Sabrina has also spent her time off the unit sharing her knowledge and concerns on social media about the pandemic.

IBKÜL, whose fabric technology has always taken into consideration our safety by protecting us from harmful UV rays, wanted to do something to help those who are helping us all get closer to being out in the sun again. NY has the highest number of COVID-19 cases in the US, so IBKÜL knew it was a noble choice to donate this necessary PPE.

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updated April 7, 2020

Rita Vinieris

Canadian bridal and fashion designer Rita Vinieris set a goal to sew and donate 10,000 fabric masks to local hospitals in Ontario & New York. She has also launched a GOFUNDME to secure an additional 20,000 medical grade PPE masks to send directly to healthcare workers on the frontline.

100% of all donated funds will go directly to the purchasing of fabric and elastic for production of masks, acquiring as many PPE surgical masks as funds allow, and shipping to Ontario hospitals and neighboring hospitals in the USA.

“As a bridal gown designer I would typically be in NYC this upcoming week to showcase my Spring 2021 collection at New York Bridal Fashion Week. This is not the case this year. There will be no Spring 2021 collection being shown, there will be no weddings happening, there will be no buzzing of people on our streets. This pandemic has put the entire world on PAUSE.” – Rita Vinieris

To date, the team has sewn and donated over 1000 masks for donation with 10,000 expected in the next couple weeks. Rita herself made mask kits to send to team members to sew at home, making this a passion project for the entire brand. Rita Vinieris is also accepting in-kind donations of fabric and elastic to help produce more masks. To donate supplies, please contact: concierge@ritavinieris.com

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updated April 1, 2020

Valentino

Mayhoola, parent company of Valentino, Balmain and Pal Zileri, is supporting the Madrid community during the health emergency by donating 1 million Euros. 
The funds will contribute to the expansion of the emergency field hospital HOSPITAL COVID-19 IFEMA, constructed rapidly within the Madrid Exhibition Center (IFEMA) with a goal of being fully active by the end of March.

The objective of this temporary healthcare facility is to accommodate 1,300 patients suffering from COVID-19.

Mayhoola is working front line through local initiatives to support Europe, interacting directly with local institutions and hospitals in the fight against COVID- 19.

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updated March 30, 2020

Trtl

Trtl, the maker of travel accessories/wear has committed to donating 10,000 of their Trtl Compression Socks to the UK National Health Service to assist bringing comfort to medical staff during this crisis who are working longer hours and spending more time on their feet than ever.

“Trtl felt like we had something to contribute with our products so, we’ve just donated 10,000 pairs of our Trtl Compression Socks worth £250,000 to nurses across the UK.”

Photo credit: https://www.instagram.com/trtl/

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updated March 25, 2020

Andre Assous

Starting Thursday, March 26 through Friday, April 17, AndreAssous.com will launch the “Make a Purchase & Make an Impact” campaign in which the heritage footwear brand will donate 10% of their net sales to the COVID-19 Solidarity Response Fund. The brand would like to help those greatly affected by the pandemic during this tough time.

Andre Assous was founded in the 1970’s and is credited with introducing espadrilles to the American market. The brand still manufactures their footwear in the same Spanish ateliers in which they began, which now also produces for Chanel, Prada, and Stella McCartney.

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as of March 24, 2020

Deborah Lyons

British brand Deborah Lyons is donating 20% of any online orders received during this crisis to The Trussell Trust, an organization which provides emergency food and support to those in need across the UK.

Deborah Lyons is also collecting sealed/packaged and unused N95 masks to redistribute back to the National Health Service to help keep frontline staff safe. Please contact Deborah Lyons at directly at info@deborahlyons.co.uk to coordinate delivery of these much needed items.

Deborah Lyons is the go-to-brand for quirky pieces, effortless and versatile tailoring for those with an empowered sense of femininity and a strong point of view.

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as of March 24, 2020

Lisou

London-based Lisou will be making a donation to the Royal College of Nursing Foundation to provide hardship grants for nurses who may be unable to work themselves due to infection or whose families may fall ill.

In addition, Lisou will be donating 20% of profits on all sales for three months beginning March 23rd to the Royal College of Nursing Foundation “COVID-19 Support Fund”.

Lisou is a fashion brand specializing in beautiful silk pieces with a modern twist.[/x_text][/x_column][/x_row][/x_section]