Charles Jeffrey LOVERBOY AW20
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For Autumn/Winter 2020 at London Fashion Week Men’s, the Charles Jeffrey LOVERBOY collection, titled “HELL MEND YOU”, was an overall visual feast of color and fantasy, grounded with nods to the masculinity of the military and contrasted with a play of organic, sensual forms that simply have to be seen to be admired. Amidst the creativity which flowed down the catwalk this season, the overall collection represented the brands commitment to sustainability, locally sourced fabrics, the use of up-cycled materials and the practice of auditing the supply chain to ensure that the brand partners with like-minded suppliers.
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