Casablanca x New Balance: the New 327 Silhouette

[x_section style=”margin: 0px 0px 0px 0px; padding: 45px 0px 45px 0px; “][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/4″ style=”padding: 10px 10px 10px 10px; border-style: solid; border-width: 1px 1px 1px 1px; “][x_text class=”center-text “]Photo credit: Courtesy of Casablanca[/x_text][/x_column][x_column bg_color=”” type=”3/4″ style=”padding: 0px 0px 0px 0px; “][x_text]Boston, March 2020 — New Balance Athletics, Inc. is excited to join forces with luxury mens apres sport fashion house, Casablanca. Casablanca will be the first to collaborate on New Balance’s brand-new silhouette, the 327. Casablanca brings its luxury-meets-sport design philosophy to the model, which was inspired by New Balance’s archive of 70’s runners. The Casablanca x New Balance 327 first debuted at Paris Fashion Week and will be available in two colorways globally beginning April 4th for a suggested retail price $150 USD.

The Casablanca x New Balance 327 pulls inspiration from Casablanca founder and creative director, Charaf Tajer’s rich duel French and Moroccan heritage. The collection’s vibrant white and orange and green pops evoke the nostalgic hues of Moroccan oranges and crisp tennis uniforms. At once refined and relaxed, the Casablanca x New Balance 327 is the perfect balance of luxury and sport heritage.

The New Balance 327 is a streamlined, stripped-back model that is a reimagining of heritage product, with a modern twist. The Casablanca X New Balance iteration offers a white 70’s Italian sports automobile-inspired perforated leather upper for a sporty, yet luxurious design with suede vamp fangs and an enlarged leather ‘N’ logo done in classic Casablanca colorways. The sculpted sole unit and heel wrap offer a contemporary design element.

“It’s an honor to partner with New Balance on this exciting new style as Casablanca’s first design collaboration,” said Tajer. “I know the brand works with few fashion houses so to be chosen to do this with a new silhouette is so special and unique for me. The design perfectly matches the aesthetic of Casablanca, it’s the ultimate leisure shoe.”

“With Casablanca, Charaf has been able to deliver a fresh, modern take on luxury and sport while still maintaining a strong sense of nostalgia. We wanted to convey a similar feeling with the introduction of the 327,” said Joe Grondin, Collaboration Manager, New Balance. “The 327 has many classic features that take inspiration from our archives but is tweaked just enough to provide something new and exciting.”[/x_text][/x_column][/x_row][/x_section]