The Colorful Journey of a Global Icon: Benetton SS24
Photos courtesy of Benetton
Unveiled on September 21, 2023 at the Museo della Permanente, the Benetton Spring/Summer 2024 “Be On” collection was a celebration of playful color on the runways of Milan Fashion Week.
Creative Director Andrea Incontri unveiled a pastel-infused collection that reawakened the senses, a refreshing take on the iconic brand. Incontri took inspiration from decades past — preppy looks, updated for today. Playful prints of fruit and flowers, geometrics, crop-tops, rugbys and polos were worn by a diverse group of models, including children, reflecting the diversity of real people, couples and families we find around the world today.
Finishing off the collection are new bag accessories like the Be Bag and the new Pillow Bag.
