AREA SS20 Campaign
[x_section style=”margin: 0px 0px 0px 0px; padding: 45px 0px 45px 0px; “][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/4″ style=”padding: 10px 10px 10px 10px; border-style: solid; border-width: 1px 1px 1px 1px; “][x_text class=”center-text “]by Danny de la Cruz
Photo credit: Charlotte Wales[/x_text][/x_column][x_column bg_color=”” type=”3/4″ style=”padding: 0px 0px 0px 0px; “][x_text]For the Spring/Summer 2020 AREA campaign, Beckett Fogg and Piotrek Panszczyk wanted to highlight what a transformative experience it is to dress up in AREA. Photographed outside of London at a Modernist home, the campaign highlights a playfulness in the fusion of chain and fabric for glamorous and fantasy-like moments, even during these times of lockdown.
“With so much time being spent at home, we’ve seen several of our clients dressing up in AREA for instagram, their zoom meetings, to walk their dogs, go grocery shopping, etc. The fantasy will always live on because it is something that is manifested from within ourselves.” – Beckett Fogg & Piotrek Panszczyk
Creative Team
photographer: Charlotte Wales
art director: Olu Odukoya
styling: Clare Byrne
production: Mini Title
hair: Shingo Shibata
beauty: Anne-Sofie Costa
manicure: Adam Slee
casting: Bert Martirosyan
models: Ning Jinyi @elite & Alexis Sundman @nextmodels
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