PBRX Clothing FW19

[x_section style=”margin: 0px 0px 0px 0px; padding: 45px 0px 45px 0px; “][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/4″ style=”padding: 10px 10px 10px 10px; border-style: solid; border-width: 1px 1px 1px 1px; “][x_text class=”center-text “]by Mabel Gago

Photo credit: PBRX Clothing [/x_text][/x_column][x_column bg_color=”” type=”3/4″ style=”padding: 0px 0px 0px 0px; “][x_text]Values are the DNA of any brand and without them, success can’t be assured. For Chinese brand PBRX Clothing, which launched in 2018, their manifesto is “We intend to make more and more elderly people rediscover themselves and be better ones. Don’t miss the pass; don’t fear the future. Enjoy life and carpe diem”.

This is very relevant in many societies that continue to evolve and change. Within China, there is a growing concern about its aging population and the realization that being alive and living a full life is not reserved just for the young. Today’s elders are also eager for new experiences.

“60s are the new 30s”. For sure.

In the heart of Paris at the Pavillon Cambon Capucines, PBRX presented its senior fashion concept to the world last Friday March 22. PBRX offers a comfortable, practical and functional collection that combined youthfulness with a historical touch.

Before I dive into the collection, we also need to pay special attention to the cultural roots of China. A lot has changed in terms of a population living in a gray color palette to one more welcoming and opening of its doors to globalization. There is a hunger for learning and discovering other cultures, specifically the European ones. PBRX Clothing expresses this with a reinterpretation of the feminine shapes from Christian Dior in the 50s combined with today’s functionality.

Leaving behind dark colors and uniforms, PBRX enables the elderly to rediscover the beauty and power of colors — bold coats, jackets and long skirts in beautiful Valentino red. Green, camel and some prints were also woven into the collection. Accessories played a relevant role from millinery, pearls, gold bracelets, cat eye frames, long gloves in latex and knee-high, colorful boots.

And to complete the collection, senior models from all around the world walked the runway. It was super nice see the excitement in their faces and how hard they worked for this presentation. Backstage, I also saw the great job done by all the stylists. Needless to say, a casting like this adds extra complexity — different ages, skin types and hair.

Finally, every show should have an ambassador and for this event, PBRX had the beautiful actress Zhao Yahzi – a celebrity who perfectly matched with the values of the brand.[/x_text][x_tab_nav type=”two-up” float=”top”][x_tab_nav_item title=”Runway ” active=”true”][x_tab_nav_item title=”Backstage” active=”false”][/x_tab_nav][x_tabs][x_tab active=”true”][/x_tab][x_tab active=”false”][/x_tab][/x_tabs][/x_column][/x_row][/x_section]